Frequently Asked Questions



DO YOU OFFER A PAYMENT PLAN? For most projects, I require a 50% non-refundable deposit prior to our start date to hold my time. The remaining 50% is due when you are happy with the final product. For extensive projects (online course buildouts, etc), we can work out a monthly payment plan.

HOW LONG DOES IT TAKE? It depends on the kind of project and scope – and how quickly you are able to get me the materials and provide feedback. My streamlined 2-week site builds follow a process that allows me to complete the finished product within 2 weeks (although it sometimes takes 3). If you do not book a 2-week build, most projects take about 4 weeks. Simple SquareSpace sites may only take 1-2 weeks. If you need a website turned around in a hurry, I can usually accommodate 1-week timelines.

DO YOU NEED TO MEET WITH CLIENTS IN-PERSON? I actually never meet with clients in person. OK, almost never – if you’re in the New York City area and want a face-to-face, we can do that (once Covid is no longer a thing!). For the most part all projects are completed with the help of phone calls, email and the occasional video call.

IS AN EXPLORATORY CALL JUST A SALES PITCH? Absolutely not! It’s just the best way to learn all about your needs before sending a proposal, but you can also get a project quote via the online form. Since my process is collaborative, the exploratory call is also simply the best way to make sure we’re a good fit! And there are absolutely no strings attached.

DO I ACTUALLY WORK WITH YOU, OR DO YOU HAVE A TEAM OF ROBOTS DOING ALL THE WORK? You work directly with me! I take all exploratory calls and field all client communication. My assistant helps with some of the site work, but its all supervised and project-managed by yours truly. If you need a more complex graphic design asset (certain styles of logo, etc), you’ll work directly with the Kara +Co graphic designer.

WHY IS YOUR SITE LINK AT THE BOTTOM OF MOST OF THE WEBSITES IN YOUR PORTFOLIO, BUT NOT ALL OF THEM? WILL YOU PUT ‘SITE BY K +Co’ ON THE BOTTOM OF MY SITE? It is common for site developers to put a little badge and link at the bottom of the sites they design. Believe it or not, this is a major generator of business! As a default, I add this to the bottom of all the new sites that I work on. Of course, some people do not want others to know where they had their site made, or prefer to have this information left off for other reasons. There is a $250 additional fee for me to build a site without adding a credit to the bottom. (Please note, we used to be Well & Wonderful, so you will sometimes see W&W at the bottom of one of our websites).

DO YOU ONLY WORK WITH WOMEN/CREATIVES/WELLNESS ENTREPRENEURS? Pretty much. My background in the wellness coaching industry plus training geared towards helping women shine the light on themselves (like Tara Mohr’s ‘Playing Big’) make me uniquely positioned to help female entrepreneurs, especially those launching their first sites. That said, I do occasionally take on other projects, so if you think we’d be a good fit, don’t hesitate to reach out!

You can also get more clarity around my process and what will be expected from you (and me!) by viewing my Client Agreement here.

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