How to add Google Analytics to Your WordPress Site in 2021

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Google Analytics is the go-tool for monitoring your website’s traffic. This shows you who your audience is, how big your audience is and allows you to gauge if your marketing tactics are working.

But, how do you install Google Analytics in your WordPress website without the headache of bothering with code?

There’s a plugin for that!

Back in May 2020, I shared how to add Google Analytics to your WordPress website using the Google Analytics plugin. You can learn all about it here.

The plugin is still handy, but Google Analytics released a new version in the latter half of 2020, so it may be harder to find the site tag, and/or know which one you should use.

What is the new Google Analytics?

OK, I’m not an expert in this. I know that you want Google Analytics on your site, and I know how to interpret the basic data that comes back – but when it comes to all the things the new Google Analytics does, I’m not positive I need most of it, or most of my clients do.

If you do want to know more about it, you can check out Google’s breakdown of the new features.

The good news is, if the new version of Google Analytics is too much for you, you can still use the old version. You can also opt to add both at the same time.

How to add the old Google Analytics site tag to your site:

How to add both tags to your site or just the new tag:

If you follow the instructions of either of these videos, you’ll start getting data on your site’s visitors within 24 hours.

Unless you’re really attached to the old version of Google Analytics, I recommend installing both as outlined in video #2.

Good luck, and as always, if you need help, get in touch.

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Hi, I'm Kara

I’m one part website designer, one part strategist and one part accountability partner.  I help service-based solopreneurs get set up online without the tech headaches!